Information Madness

Microsites are becoming a new trend in advertising industry. I have followed so many sites in last one year focusing on brands. Whether its a microsite or Campaign, companies are now trying to attract internet users.

One of the famous company for creating microsites is BCWebWise. The company has so many clients including the latest Mr. Shahrukh Khan. Shahrukh Khan's IPL team The Knight Riders recently got a website KolkataKnightRiders.com which was designed by BCWebWise.

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Hindustan Unilever which launched Sunsilk GangOfGirls is onw trying its new microsite Lux MagicOfBlack.com. I am surprised that this microsite is not developed by BCWebsite. MagicOfBlack.com is focused for girls in the age group of 18-30 who are looking forward for a makeover in order to get noticed by boys.

Microsite's list is long and if you want to check out a part of that list, go to www.bcwebwise.com. They have quite many sites that will keep you busy for atleast few hours.

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