Information Madness

Have you ever wondered how this big companies advertise on the internet? How many different campaigns they run? If they have a product, how do they market their product? We do see those ad blocks on Indiatimes or Rediff or NYTimes but thats about it. We just spot the ad and see what this ad is about.

Devaraj and Vishal, India based entrepreneurs have addressed the issue of manual processes involved with online competitive research. They have launched a new tool that will help provide real time competitor analysis globally. Its a search engine for online media professionals. 

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The site is called Yureekah.com. At first I didn't get what exactly it does but later I realized that Yureekah is a search engine to find out the brand advertisements, keywords advertisements. The site doesn't do a good job explaining what's the purpose of this site or how you use it.

So for example, you are are online media professional for Tata and want to find out how Maruti is advertising online, you can visit Yureekah and search for Maruti (select Brand Search), it will list all the online campaigns Maruti is running currently. That way you will get an idea about how they are marketing their product.

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Same thing goes for real estate, you can find out how Makaan.com is advertising online or 99Acres is advertising online.

I think this is the first search engine of its kind (as far as I know). This can be a pretty popular tool for advertisers who wants to target a particular product. 

Few things that I noticed, it only lists image/banner ads and doesn't show textual advertising campaings. I wonder how they are crawling sites.

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