Information Madness

If you see a walking person with hoardings of John Abraham holding Diet Pepsi, don't get scared. Its a new marketing strategy from Pepsi India. To announce the fact that the Pepsi brand is slimming down it's cola can, Diet Pepsi has 'worked-out' an unique BTL (below-the-line) activity.

To build up the activity, consumers and passers-by witnessed mobile hoardings (human volunteers) trooping through Delhi and Mumbai, carrying huge branded box-like rucksacks, creating buzz about the initiative.